Fitness Locker was established in 2011 as a source of coaching services for triathlon, evolving to include a wider range of endurance sports such as swimrun, XTERRA, ultramarathons, and MTB stage racing. Ben’s mission is to reach out to more athletes using a consultative-style coaching that assists beginners with an enjoyable introduction to the sport, whilst providing detailed attention to experienced athletes performing at world championship level.
Using his personal journey and successes, Ben is an avid advocate for a wholefood plant-based lifestyle with the athletes he coaches and at the training camps and nutrition workshops he runs.
With a concurrent 20-year career in a very demanding corporate world whilst accommodating a passion for training and competing, Ben knows first hand the challenge of maintaining a sustainable balance. Ben has a wealth of experience & knowledge to share with his athletes.